effectively delivers advertising to specific audiences. Behavioral segmentation.
Targeted advertising is
a type of advertising where advertisements are placed so as to reach consumers based on various traits such as demographics,
behavioral variables, audience, ip, geo-location ( geo-targeting ).
This is done through a Comprehensive set of tools capable of connecting you with precisely
the consumers you're after, making it more efficient and highly effective.
Advertisers want to reach as many consumers as they effectively can. This
boosts the effectiveness of display advertising campaigns and mobile ad campaigns.
Accuracy reaches consumers through demographics, geographical, behavioral
traits. By applying desired criteria you can control ad delivery to desirable visitor
segment. By doing so you increase the audience experience.
This is a process of serving ads based on the measured interested on the person exposed
to the advertisement. Interested in determined by a variety of tracked behavior. The goal
is to serve internet ads that fits relevant needs of the viewer and that does not waste
the budget of the advertiser.
Data plays a large role in making advertising
effective. Real time bidding enables marketers to reach specific audience segments. This
can be done with display advertising as well as mobile advertising. RTB is an online
auction system that auctions one impression at a time.
Ideally, everyone wins when these methods work. Web
visitors see desired ads regarding products or services they are interested in.
Advertisers do not waste money paying for advertisements people are not interested in.
Publishers provide better web site experience for their users.
Service Advertising Networks support multiple languages, rtb,
cost per click, cpm, cpa, ecpm, # days, bidded, fixed rate, behavioral,
geolocation, audience demographics, ip location, user interest for display, video,
mobile, In game advertising, Advertisements in Apps.
We Offer advertising platforms for Ad Exchange, ad
management, Ad Exchange Software, Mobile Ad Exchange, Mobile Ad Network, RTB, RTB
Optimization, Yield Optimization, Sell Side Platform, Real Time Bidding, Demand Side
Platform , RTB Auction Engine. Integration for RTB
and AD Exchange to providers like Google
Adx, Admeld, Pubmatic, MediaMath, Rubicon, Right Media, Openx, AppNexus, Criteo, Mopub, Mojiva, AdMob
DEMO Products Here